The children’s bookshop Mäx & Moritz at its former location on Sophienstraße.The family bookshop Mäx + Moritz was last located on Sophienstraße in Baden-Baden. In July 2024 it merged, together with Buchhandlung Straß, into Buchhandlung Eulennest at Gernsbacher Straße 2. It stocked books for children and families. For a long time the shop was based on Kreuzstraße. Its former owner, Marianne Wasserburger, built the bookshop into a success. In 2010 she received the Bundesverdienstkreuz am Bande (Germany’s Federal Cross of Merit) for her work promoting reading. After Wasserburger fell seriously ill and eventually died of her illness, the Baden-Baden bookseller Josua Straß took over Mäx + Moritz and now runs it.